Richard Hollins
Richard has more than 20 years’ experience of helping companies of all sizes to communicate better.
Before founding the business in 2009, Richard worked in investor relations for 12 years. As Serco’s Head of Investor Relations, he wrote all of the company’s investor communications, from press releases to web copy to annual reports. He was voted best investor relations officer in the IR Magazine UK awards and won awards for Serco’s annual report. Serco also won or was nominated for several other awards during his time in charge of investor relations.
Prior to Serco, Richard spent nearly eight years at Makinson Cowell, the UK’s leading investor relations consultancy. There he helped major companies to develop their messages and to write and edit their communications. His clients included companies in engineering, financials, health, hotels, leisure, media, packaging, printing, property, pubs and restaurants, retail, support services, telecoms and utilities. They ranged in size from small cap stocks to the biggest FTSE 100 companies.
Richard has a BA in Economics and an MA with distinction in Creative Writing. He is also a chartered accountant, a qualification he gained during five years with Deloitte.
The associates
Matthew Bates
Matthew has considerable knowledge and expertise of best practice communication, having worked in investor relations and communications for more than 16 years. During that time, he’s helped clients including Britvic, IG Group, InterContinental Hotels and IG Group, and project managed and copy-written numerous annual reports, senior management presentations and press releases.
Prior to this, Matthew worked at Bass plc for 11 years, in a series of operational roles and for two years in investor relations. He has an MBA from Lancaster Business School.
Keith Lewis
Keith creates copy and editorial content for many firms, ranging from innovative fin-tech start-ups to S&P 500 and FTSE 100 companies. He has around 20 years of financial services experience and has worked with many of the top UK asset management firms and insurance companies. He particularly enjoys repurposing complex messages for consumers.
Alex Lynford
Alex graduated from Leeds University with a degree in Spanish and Philosophy. He worked in Ecuador and Colombia teaching, translating and writing copy for tourist companies. In Lithuania, he worked with the nascent post-Berlin Wall entrepreneur community through George Soros’s Open Foundation, which sparked his fascination with business.
Back in London, Alex worked as a relationship director in commercial and corporate banks for 15 years, gaining detailed knowledge of a number of industries. Since leaving banking, he has been commissioned for articles, information memorandums and commercial copy on a number of sectors, predominantly financial. His guidebook How Banks Work (And How to Get Yours Working for You) was published in 2015.
Wilma Tulloch
Wilma has more than 20 years’ experience as a writer and corporate communications specialist, with a particular expertise in bringing clarity to often complex issues in a way that appeals to different stakeholder groups.
She has written for a broad spectrum of leading organisations, from management consultancies such as IBM and WS Atkins to international corporations such as Thales and Vodafone. Wilma’s clients also include numerous public-sector institutions, including the UK’s Department of Health & Social Care, Department for Business, Energy & Industrial Strategy, Department for Digital, Culture, Media & Sport and NHS England. Her versatility is reflected in the breadth of formats she’s comfortable with, which include blogs, websites, annual reports, brochures, magazines, press materials, speeches, videos and white papers.