Choose the right financial disclosures | Financial copywriting tips
Richard Hollins2018-10-24T16:57:19+01:00Blog post: be sure you know what you're doing when you choose your financial disclosures. You'll have to live with them for years to come.
The future of narrative reporting | Annual report copywriting
Richard Hollins2018-10-24T16:48:46+01:00Blog post: we summarise the latest narrative reporting proposals from BIS and how they might affect your company's annual report.
How buyers buy – the lessons for companies and copywriters | Copywriting tips
Richard Hollins2018-10-24T13:46:31+01:00Blog post: the stages buyers go through when they're deciding what to buy and how copywriters can help clients - and themselves - to persuade customers to purchase.
Tautology – so good you said it twice | Copywriting tips
Richard Hollins2018-10-24T13:50:48+01:00Blog post: why tautology in business copywriting hurts your credibility and makes you look lazy, insecure or confused.
Inspirational copywriting: if you want to inspire, you need a great story
Richard Hollins2018-10-24T13:53:40+01:00Blog post: inspirational copywriting isn't about the words you use - it's about having a great story.
A good annual report boosts your share price | Annual report copywriting
Richard Hollins2018-10-24T17:01:41+01:00Blog post: new research shows the link between a good annual report and share price outperformance.
What’s our writing style? That’s up to you
Richard Hollins2018-10-24T14:07:58+01:00Blog post: we don't have a fixed writing style. We write in a way that reflects your company's personality.
Good copywriting needs empathy
Richard Hollins2018-10-24T14:11:44+01:00Blog post: why empathy is key to successful business writing.
Good copywriting is more than just spelling
Richard Hollins2018-10-24T16:55:08+01:00Blog post: spelling is important but it's only the most basic part of writing good copy.
Improving your corporate governance reporting | Annual report copywriting
Richard Hollins2018-10-24T16:28:05+01:00Blog post: practical tips for improving your corporate governance reporting in your annual report.
Top tips for improving your annual report | Annual report copywriting
Richard Hollins2018-10-24T14:21:47+01:00Blog post: nine top tips for writing the best annual report.
While or whilst? | Grammar tips
Richard Hollins2018-10-24T16:32:32+01:00Blog post: while or whilst? Is there any difference and what impression do these words make on the reader?
Show, don’t tell – it’s not just for fiction | Business copywriting
Richard Hollins2018-10-24T17:00:31+01:00Blog post: why the "show, don't tell" rule works for business copywriting too.
Why your solutions are actually problems | Business copywriting
Richard Hollins2018-10-24T14:28:14+01:00Blog post: why business copywriting needs to be wary of using abstract terms like solutions.
Why good writing matters | Copywriting tips
Richard Hollins2018-10-24T16:34:06+01:00Blog post: good copywriting is essential for businesses. This post explores what good writing means and how you can improve your business copywriting.